By following this organized approach, you are more likely to win your decision makers support.

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.

Update to the latest version for a better, faster, stronger (and safer) browsing experience.

Successful companies leverage numerous apps and build a technology stack (tech stack) or platform to achieve their business goals.

According to HubSpot Partner Denamico, a tech stack or platform is defined as a group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.

While this definition is valid, this article is much more focused on the SaaS apps (such as HubSpot, Vidyard, Zoom, etc.) that businesses use to operate, rather than developer tools alone.

Blissfully reports that an individual employee used an average of eight apps in 2019, and companies with 200-501 employees used approximately 123 apps.

On the flip side, there are new apps and updates being launched every day, which is why we recommend auditing your tech stack on a regular cadence.

By reviewing the apps your business uses, you may discover ways to.

This includes everything from the content management system that your website is built on to the social media accounts you use to build your brands presence.

Every app your employees use should be tied back to your business strategy.

You might not need certain apps you used in the past, or it might be time to invest in a new tool.

This is where an audit can help you revitalize your toolkit.

To help you get started, here are some of the different types of tools you might need for your marketing, sales, and service functions.

This might include directors, team leads, IT leadership, and individual power users (individual contributors who use the apps daily), along with other people who have a voice in the technology decision making process.

Focus on gathering the facts about each app and the underlying business process, while noting down users views on the effectiveness of each app for analysis later.

On your copy of this Google Sheet, youll be able to remove the first two rows of example data, and start filling in your own data.

Once you have listed out the apps you can think of, pass this sheet to the rest of your departments for input, until all apps are accounted for as best as possible.

On the tab marked Reports, youll be able to see bar graphs generated by the data you input into the first sheet, ranking each app by number of users, annual spend, and integrations with other apps.

Not only is this going to help your employees be more efficient, but itll lead to a smoother customer experience.

Its possible that you have two apps that include the same functionality.

Segment contacts using lists, send targeted emails, trigger workflows, and analyze data directly in HubSpot.

In some cases, an app might be used throughout your business, and you may be extremely happy with its performance.

The cost of switching over may be prohibitive, even if it has some redundant features.

Yousician Tech Stack